He has a self-deprecating sense of humor.
By wearing a "cowboy casanova" logo on his chest, a man is hopefully poking a little self-deprecating fun at himself, recognizing that too much bravado is not necessarily a good thing.
What makes this show work is a combination of Rowe's humor - which is often self-deprecating - and his obvious respect for the people who actually make these jobs their careers.
Adam Sandler was a huge hit with viewers, with his self-deprecating humor, outrageous characters and hilarious original songs.
From his daily jokes to his self-deprecating humor and silly pranks, it is clear that Bill enjoys making his wife laugh.
Yet, it is that self-deprecating humor that makes for great sayings about retirement.
The other end of the spectrum, being self-deprecating, also doesn't work very well.
Kimmel, in his self-deprecating nature, took the acerbic comedian's comments in stride (she also said he "had no charisma") and hired her to do a few voices on his Comedy Central show Crank Yankers.
That particular plan didn't work out for the self-deprecating host because it actually turned out better than he and the networks had anticipated.
Mercury is the planetary ruler of Virgo, and this often bestows the sign with a wonderful sense of humor that if often self-deprecating.