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People ask rhetorical questions without expecting an answer, usually to make a point. Writers use rhetorical questions to persuade someone or for literary effect — usually to get an audience to agree to an easy or unanswerable question. There are two main types of rhetorical questions: questions whose answers are so obvious that there's no need to say them or questions without any answer at all.
Have you ever been talked into something — but you have no idea why you changed your mind? Chances are, rhetorical tools were at work. Rhetorical language informs, persuades or motivates audiences by appealing to emotions, as well as shared values or logic. You'll find examples of rhetoric in literature, politics and advertising, all designed to form (or change) an audience's opinion.