Toni walked into the apartment like it was a catwalk, pausing every few feet to primp and pose.
Isn't it her job to primp and fluff celebrities?
LoveToKnow talks to designer Wells Butler about her Primp Girls clothing line to leanr more about the styles, concept, and inspirations behind the line.
If the little girl in your life wants to dress in some of the cutest fashions, you'll want to learn more about Primp Girl.
LoveToKnow (LTK): You are co-founder of Primp.
Wells Butler (WB): I started Primp soon after I graduated from the Fashion Institute of Design and Merchandising (FIDM).
I worked at a boutique in Dari and that was the first store that carried Primp and from there many more boutiques followed.
LTK: Let's talk about the Primp Girl line.
WB: The Primp Girl line is unique because like the Primp Women's line, it combines whimsical fashion with unparalleled comfort.
LTK: Celebrities like Paris Hilton, Jessica Simpson and Katherine Heigl wear Primp fashions.
Any celebrity youth who wear Primp Girl?
WB: Primp Girl has been worn by many young celebrities like Madison Pettis, Noah Cyrus, Samantha Droke, and Ashley Argota.
I call the campaign "Primp Girl for a Cause", with each celebrity girl choosing her own preferred charity and we give half our profits to the chosen charity.
LTK: What are you working on right now for Primp Girl?
WB: Right now for Primp Girl I am working on designing for Holiday 2010, that's how far in advance we design!
LTK: Where can readers get the latest Primp Girl fashions?
WB: Readers can get the latest Primp girl at select Macy's, Dillards, Bon Ton and Belks stores, Lord & Taylor and Saks Off Fifth.
The actors and actresses have make-up artists and hairstylists who primp them up before every take and while those styles can be emulated, they aren't always designed for the mom on the run.
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