Point-of-purchase Sentence Examples

The thought of writing a proposal overwhelms many people, but the task does not have to be daunting. Informal proposals are written when people need to ask permission to make a purchase, undertake a project, or write a paper; this type of proposal is a way of persuasively putting forth an idea and asking for action to be taken on that idea. When writing a proposal, consider who will read the proposal and what that person may or may not already know about what you are proposing.

There is often something extra satisfying about obtaining or using more than one of a certain item, whether that item is a can of soda, a pair of jeans, or an airline ticket. The extra satisfaction is an economic term called marginal utility. There are several types of marginal utility, including zero, positive, negative, increasing, and diminishing marginal utility.