Be you." to Bria's official profile proclaiming that she "sees the beauty in everything and everyone," the Moxie Girlz line tries to spread the message that girls should be proud of themselves and stay true to their dreams.
It exhibits the type of moxie and durability that men and women expect of their winter footwear; the shoe has even been tested in temperatures of 40 degrees below zero.
Their ultra-glossy material renders them daring and rock star-worthy, and it can take some serious moxie to even consider purchasing a pair, let alone wearing them!
With their positive focus, Moxie Girlz offer a unique alternative to Barbie and Bratz, while still providing the fashion doll fun that young girls want.
In addition to the four basic Moxie Girlz, the dolls are also available in a variety of styles, most focusing on a theme.
Magician and comedian Penn Jillette attracted similar attention when he named his daughter Moxie Crimefighter last year.
Moxie Girlz dolls let kids spend time with four diverse friends and all of their fun fashions, friends and accessories.
Moxie Girlz dolls are available in most stores that carry fashion dolls and from online retailers.
You don't have to be anywhere near Rio to enjoy the effects - all you need is a lot of moxie.
Miss Moxie is run by 19-year-old teen entrepreneur and best-selling author, Grace Hatton.