The production is then supported and put in demand by hip hop stars such as, mega-producer Pharrell Williams and sneaker fanatic rap megastar Fat Joe.

Thanks to his 2006 marriage to fellow Aussie and Hollywood megastar Nicole Kidman and his subsequent trip to rehab, Urban constantly finds himself in the glare of the public eye.

The kind of commitment required to manage ' media relations ' on behalf of an international megastar of Macca's caliber cannot be exaggerated.