He felt that it was a fashionable name and that using all lowercase letters in the spelling gave a boutique feel and enhanced the company's image.
Swing is a pretty basic script font that looks like cursive handwriting (the lowercase letters join together when you type with them).
The band was signed to Columbia/Sony BMG records in 2002 and to Lowercase People in 2007.
The skewers should create a cross or a lowercase "t" shape on top of the plastic.
The new symbol, which occupies the second position, was made by removing the upper loop of B, thus producing a symbol somewhat resembling an ordinary lowercase b.