Where are your gullible buyers?
Then, after they get the money, they refuse to hire you - in fact, in some cases they have taunted and bragged about how much money they've gained by "cheating" gullible players.
Gullible individuals may find themselves financially drained over a "free reading" which, unfortunately, revealed many "terrible curses and conditions" necessitating a host of expensive "cures".
In the end, it looks like the Golden Web Award is at best a way to earn easy attention and links from novice web designers, and at worst a scam to make money by selling cheap certificates and plaques to the gullible.
Just how gullible do you think I am?