But in the long run, the unoriginal gimmick of having monsters routinely jump out from every suspicious dark corner is used so often that the tension eventually wears off and it all becomes nothing more than a nuisance.
Thus, all the potential for greatness that would have set the Wii version of DDR apart and above the others is squandered on what feels more like a cheap gimmick than anything else.
Birdwell claims that "quality is our gimmick", and since they've been making surf shorts, beach shirts, towels and totes since 1961, they seem to have a good "gimmick" going.
Released in 1933, King Kong powerfully effected studio audiences, primed to feel fear by the clever gimmick of having nurses standing by in theaters where it was showing.
Successful strippers have always had to "have a gimmick" in order to do well and keep the customers interested, so a number of them learned how to twirl their breasts in rhythm, thus twirling the tassels.
Graphics on the Wii are considerably worse than that offered on the other two machines, and hardcore gamers dismissed the Wii (codenamed Revolution during development) as little more than a gimmick.
If you're looking for the best exercise to flatten the tummy, then you need to consider your own fitness goals and exercise preferences before you spend money on the latest gadget or gimmick.
When families were reunited, they met up underneath the symbolic "family tree," a large tree that Find My Family used as a gimmick to try and add meaning to these already touching scenes.
The gimmick of those clips and the rest of the nudity didn't hide the fact the gameplay was horrible and BMX XXX quickly faded onto the lists of Worst Games of the Century.
Turning classic fairy tale elements upside down is an important gimmick used in these dark and sometimes graphic tales, capitalizing on the familiar to create humor, irony, or illustrate changing attitudes.