Customers became personally invested in the company, developing loyalty and evangelism, as they felt part of the larger body of business.
Comfort and Cameron together created The Way of the Master, a ministry created to teach evangelism to others.
In 1831 agents were sent to Canada and Prince Edward's Island, in 1850 to South Australia, in 1855 to Victoria, in 1866 to Queensland, in 1877 to New Zealand and in 1885 to China, so that the original O'Bryan tradition of fervid evangelism was amply maintained.
He laid the foundations broadly in evangelism, finance, temperance and education, founding in the latter connexion a middleclass school at Shebbear, at which generations of ministers' sons and numerous students for the ministry have been educated.
The First Church, Providence, had long since become Arminian and held aloof from the evangelism of Edwards, Whitefield and their coadjutors.
In many New England communities a majority in the churches of the standing order bitterly opposed the new evangelism, and those who came under its influence felt constrained to organize "Separate" or "New Light" churches.
And when out of Luther's revolt there arose a new fanaticism - that of evangelism, Erasmus recoiled from the violence of the new preachers.