Social norms, or mores, are the unwritten rules of behavior that are considered acceptable in a group or society. Norms function to provide order and predictability in society. On the whole, people want approval, they want to belong, and those who do not follow the norms will suffer disapproval or may even be outcast from the group. This is how we keep society functioning, not just with direct rules but also expectations. When people know what is expected of them they tend to comply. While some people seek to be different, most just want to be part of the group.
Norms can change according to the environment, situation, and culture in which they are found, and people's behavior will also change accordingly. Social norms may also change or be modified over time.