The 'pleasure principle ' advocated above is sheer bunkum.

Cynics of today regard this as metaphysical bunkum, yet it might be pragmatic realism tomorrow.

But dream on, chaps - that scenario is pure bunkum.

Actually, this was complete bunkum in the case of The Truman Show a film which said nothing about the modern media.

It also exposes us to the irritatingly chirpy bunkum that CD Baby spews out when it ships an order.