In designing shoes and apparel for hobbies such as skateboarding, snowboarding, and stunt BMX biking, this company is as much a brand as it is a trendsetting name for the wild youths of America.
In 2002, Tony Hawk started the Boom Boom HuckJam, a 30-city arena tour, which includes the top skateboarders, BMX and Motocross riders performing routines to punk and hip hop music.
Von Zipper sunglasses embody all that is hip and cool in today's world of extreme sports, the X games and among the "who's who" of snowboarding, skateboarding, BMX and surfing.
The gimmick of those clips and the rest of the nudity didn't hide the fact the gameplay was horrible and BMX XXX quickly faded onto the lists of Worst Games of the Century.
Despite being an atrocious game to play, BMX XXX caused a lot of controversy because you could view DVD quality clips of topless strippers.
You race BMX bikes around tracks performing stunts to impress naked girls which might net you an video with a gyrating stripper.
Sure there were polygon babes riding BMX bikes, but the clips are what caused the controversy and the eventual AO rating.
Although Dan's Comp is a BMX bike shop, they also sell t-shirts, belts, hats, pants, hoodies, and shoes.