The town's inhabitants are farmers, and rice is the principal crop. Pangasinan and Ilocano are the languages spoken.
The local dialects are Cagayan, and, of less importance, Ilocano and Tagalog.
The principal language is Pangasinan; Ilocano is also spoken.
Tagalog is the most important language; Ilocano, Pampango and Pangasinan are also used.
The great bulk of the population, approximately 90%, is included in seven Christian tribes as follows: Visayan, 3,219,030; Tagalog, 1,460,695; Ilocano, 803,942; Bicol, 566,365; Pangasinan, 343,686; Pampangan, 280,984; and Cagayan, 159,648.