Goen is also the host of Animal Planet's series Eukanuba National Championship, an annual competitive dog show.
Since then Iams has become a household name, feeding millions of dogs and cats, puppies and kittens its standard formula as well as its Eukanuba premium brand.
Every Iams and Eukanuba starter kit will now include a special offer from VPI for two free months of comprehensive coverage that will be paid for by Iams if the owners purchase a full year policy.
The Eukanuba Dog Show is a prestigious event in the world of purebred dogs, and an exclusive one at that.
Westminster and Crufts are two such shows that immediately come to mind, and the Eukanuba Dog Show also takes its place among the elite.
However, this is the only show that AKC actually oversees from start to finish, and it's sponsored by Eukanuba dog food, a product of the Iams company.
The Eukanuba National Championship is the biggest year end event.
While almost any dog with a current AKC registration is eligible for entry at nearly any other AKC sanctioned dog show, this is not the case at the Eukanuba dog show.
While many dog clubs offer prizes for winners at their shows, the prizes offered at the Eukanuba invitational are quite substantial.
In addition to the various competitions, The Eukanuba invitational is also an educational event.
Winners of the Eukanuba National Championship are automatically issued an invitation to compete at Crufts.
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