So, we trudge up to E3, complaining about what a hellhole it is, hating the train, hating the parking situation, but happy to be out of the office for the day, despite the overpriced food, the long lines and the deafening roar.
Konami touted an eye-popping trailer at the big 2005 gaming debutante's ball, aka the E3 conference and exposition, and unlike many other PS3 trailers, it was being completely rendered in real-time.
Companies try to save some surprises for E3 and they polish up their demos, but realistically, to be competitive, video game makers have to market to consumers and retailers year round.
According to eyewitnesses, the 2005 E3 teaser for Tekken 6 was mesmerizing, featuring a jaw-dropping action sequence with a visibly sweating, punching and kicking Jin Kazama.
E3 caters to the video game, computer game and other interactive software industries, which, by the way, bring in far more revenue than the Hollywood box office every year.
We swooned at the E3 screenshots for several years, we read first-hand reports, drooled over videos and gobbled up every delicious morsel about the game from day one.
This was less than a full month after the E3 Expo in Los Angeles and a full month before the rest of the world was able to buy the game.
In North America, the biggest video game conference would have to the Electronic Entertainment Expo, known in most circles simply as E3.
Walk around show in a caffeinated, hungover daze, looking at what the competition came up with in their crazed two months prior to E3.
The trailer shown at Microsoft's press conference at the E3 Expo is quite intense, and shows off many key elements to Halo 3.