JF: Here's my simple definition: If there is perceived risk involved in the purchase decision-and the decision involves more than one person - you're a B2B marketer.
You could be writing for the business's customers, preparing documents for internal distribution, or creating business-to-business (B2B) communication materials.
China Intimate Apparel is a business to business (B2B) wholesaler specializing in all types and styles of lingerie.
John is also the author of The Marketing Playbook, an important guide to B2B marketing both online and offline.
B2B Plus Size offers plus size clothing to size 4x.
By my definition, this is not B2B marketing.