This may sound like a marketing mouthful, but there is a reason why the "Genesis" cheer shoe won the SITA best new product in 2005.
His exploits, as the ally of Rama (incarnation of Vishnu) in the latter's recovery of his wife Sita from the clutches of the demon Ravana, include the bridging of the straits between India and Ceylon with huge boulders carried away from the Himalayas.
Hic Bunt poetae Pacuvi Marci sita Ossa.
His followers, the Ramanujas, or Sri-Vaishnavas as they are usually called, worship Y Y, P Vishnu (Narayana) with his consort Sri or Lakshmi (the goddess of beauty and fortune), or their incarnations Rama with Sita and Krishna with Rukmini.
The distinctive features of their creed consist in their making Rama and Sita, either singly or conjointly, the chief objects of their adoration, instead of Vishnu and Lakshmi, and their attaching little or no importance to the observance of privacy in the cooking and eating of their food.
No fault, in this respect, can assuredly be found with the legendary Rama, a very paragon of knightly honour and virtue, even as his consort Sita is the very model of a noble and faithful wife; and yet this cult has perhaps retained even more of the character of mere hero-worship than that of Krishna.
The tale tells of King Dasarath's court, the birth and boyhood of Rama and his brethren, his marriage with Sita, daughter of Janak king of Bideha, his voluntary exile, the result of Kaikeyi's guile and Dasarath's rash vow, the dwelling together of Rama and Sita in the great central Indian forest, her abduction by Ravan, the expedition to Lanka and the overthrow of the ravisher, and the life at Ajodhya after the return of the reunited pair.