Fast food chains optimize for two of them: taste and price, at the expense of nutrition.
That's all you need to optimize agriculture.
We will finally be able to build an oracle, and we will use that tool, that collection of life experiences, to optimize our own lives.
The ultimate goal, I submit, is not to optimize just meter by meter but what I call "grape by grape," down to each individual piece of flora and fauna.
By taking this "Absolutely no GMOs" stance they completely remove themselves from the debate and as such have no voice in the discussion about what direction to take GM: what are safe testing practices, what factors will we optimize for, and the whole host of questions that face us on this, the eve of a momentous leap forward.
Farmers don't optimize per plant but per farm.
And we all know about those that optimize for cost and nutrition but the resulting food tastes awful; I have consumed enough wheatgrass to attest to this.