By his associates Endecott was entrusted with the responsibility of leading the first colonists to the region, and with some sixty persons proceeded to Naumkeag (later Salem) where Roger Conant, a seceder from the colony at Plymouth, had begun a settlement two years earlier.
The largest single establishment is the Naumkeag Steam Cotton Company, which has 2800 looms and about 1500 mill-hands.
Cape Ann was too bleak, but Naumkeag was a "pleasant and fruitful neck of land," which they named Salem in June 1629, probably in allusion to Psalm lxxvi.
Nevins, Old Naumkeag (Salem, 1877) R.
In March 1622 Mason obtained from the Council for New England, of which Gorges was the most influential member, a grant of the territory (which he named Mariana) between the Naumkeag or Salem river and the Merrimac, and in the following August he and Gorges together received a grant of the region between the Merrimac and Kennebec rivers, and extending 60 m.
Mason became a member of the Council for New England in June 1632, and its vice-president in the following November; and in 1635, when the members decided to divide their territory among themselves and surrender their charter, he was allotted as his share all the region between the Naumkeag and Piscataqua rivers extending 60 m.