Equality mainstreaming occurs when these ideas, attitudes or activities routinely incorporate an equality perspective and become a normal feature of mainstream thinking.
Despite all the positive press than the Apple iPhone has received in mainstream media, there is a growing contingent in the blogosphere who are pointing out problems that they have had with the iPhone or features that they feel are lacking.
Video games have become much more mainstream since the introduction of the cell phone, because nearly everyone is looking for a casual distraction while riding on the bus, waiting at the doctor's office, or just wasting some time at home.
American Fidelity frequently markets directly to employers and has been encouraging automatic insurance premium deductions from paychecks long before other insurance companies consider this a mainstream way to obtain insurance premiums.
Once reserved to only the most tech-savvy of enthusiasts, the concept of having an unlocked cell phone is becoming more and more mainstream, even among people who are otherwise apprehensive, nervous, or skeptical about new technology.
The reason: the same sexist and sick behavior seen on popular reality TV shows such as MTV's Real World and The Bachelor can also be found on mainstream dramas like The Sopranos, only there it's referred to as "nuanced storytelling."
The last thing your generosity deserves is to be scammed by an illegitimate organization, so if the charity of your choosing is not mainstream or well known, take the extra steps necessary to make sure they are who they claim to be.
Biscotti is definitely not a mainstream label, so in order to purchase this apparel in-store, you will have to explore the realm of girls' boutique fashion or hunt down one of the more upscale department stores that carry this line.
Ever since blogs gained traction as important sources of news for many people, bloggers have increased the stakes by jumping on top of major news stories long before mainstream reporters were even aware there was a story to be had.
This is the album that really catapulted Fall Out Boy to mainstream success, which was helped in no small part by a major push on MTV and the use of Fall Out Boy songs in many popular teen TV shows, like Dawson's Creek and The O.C.