The pay per click (PPC) business is a way to advertise online to people who did a specific search in a search engine like Google or who are viewing content on a certain topic.
Search engines such as Google exist to solve this problem.
In 2007, Google researchers estimated there were one hundred trillion words on the Internet.
Google CEO Eric Schmidt famously asserted in 2010 that we create more content every two days than in the history of civilization up to 2003.
The United States contributes much to this, including its movies, products such as iPhones, and websites such as Google, YouTube, Twitter, Amazon, and eBay.
She drops $300 on Google ads before realizing it might not be a great fit.
Additionally, online stores powered by Yahoo and Google and Amazon exist where small vendors can set up storefronts and sell to the world, as a hobby or a livelihood.
Google Adwords and the PPC business.
Or how Google displaced Alta Vista.