By 1718 he had made some reputation as a writer of occasional verse, which he published in broadsheets, and then (or a year earlier) he turned bookseller in the premises where he had hitherto plied his craft of wig-making.
However, he is the first artist of importance to have produced the broadsheets for many years chiefly portraits of notable actors, historical characters and famous courtesanswhich are the leading and characteristic use to which the art was applied.
His most famous series of broadsheets is the Thirty-six Views of Mount Fuji (1823-1829), which, in spite of the conventional title, includes at least forty-six.
Most of the artists, whose main work was the designing of broadsheets, produced elaborately illustrated books; and this series includes specimens of printing in colors from wood-blocks, which for technique have never been excelled.
In the corner room at the club, members gathered to read these broadsheets, and some liked the way Karpushka jeered at the French, saying: They will swell up with Russian cabbage, burst with our buckwheat porridge, and choke themselves with cabbage soup.
In his broadsheets Rostopchin impressed on them that to leave Moscow was shameful.
In spite of Rostopchin's broadsheets, or because of them or independently of them, the strangest and most contradictory rumors were current in the town.
Not only did it seem to him (as to all administrators) that he controlled the external actions of Moscow's inhabitants, but he also thought he controlled their mental attitude by means of his broadsheets and posters, written in a coarse tone which the people despise in their own class and do not understand from those in authority.